Item Coversheet
Town of Miami Lakes
Memorandum

To:Honorable Vice Mayor & Councilmembers
From:Honorable Mayor Manny Cid
Subject:Social Media Strategy Plan
Date:1/16/2018

Recommendation:

The way municipalities communicate with residents has drastically changed in the past decade. In the upcoming years, more and more of our residents will receive their information via Facebook, Twitter, & Instagram. We currently have 5,371 Facebook followers, 2,221 on Twitter, and 2,350 on Instagram which is great. We should also begin utilizing Linkedin and YouTube more often. I want to direct staff to complete a social media strategy plan that'll help us continue telling our story more effectively to our residents.

Fiscal Impact: Medium- without implementation cost